Why do consumers behave the way they do? Consumer Studies offers a unique approach to study consumers in an ever changing society. The master’s Consumer Studies is a two-year program that provides you the knowledge and skills to analyze consumers making choices, acquiring products and services, using these products and services and disposing of them.
During this master you can specialise in The Consumer Scientist of the 21st Century; Sensory Perception and Consumer Preferences; Consumer, Technology and Innovation; Advanced Consumer Studies; and Quantitative and Qualitative Approaches for Consumer Studies.
Unique about this master’s:
– We provide insights from the different perspectives of lifestyles, consumer behavior, product design, economics, communication science.
– Consumer studies prepares professionals to apply a consumer centered view in business, governmental and non-governmental organizations, and research.